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Director of Growth Marketing

  • Columbia, MD
  • Marketing/Public Relations

Job Title: Director of Growth Marketing
Department: Marketing
Reports to: SVP - Marketing
Office: Columbia, MD
Work Location: Remote


Owl Cyber Defense is a leader and trusted partner in cyber security. We deliver solutions that protect and connect the world’s most critical networks. Owl’s product lines of cross domain, data diode, and portable media solutions provide the strongest available security checkpoints for threat prevention and secure data availability. Our in-depth expertise in security engineering at the operating system level enables us to help government and commercial customers meet ever-evolving cyber security threats.

Job Summary:

Owl Cyber Defense is seeking a strategic, results-focused Director of Growth Marketing to lead demand creation, field marketing, and pipeline acceleration across federal, critical infrastructure, and international markets. This senior leadership role owns the growth marketing strategy, integrated campaign execution, team leadership, and measurable contribution to pipeline and revenue for Owl’s portfolio of high-assurance cybersecurity solutions, with particular relevance to cross domain and data diode environments.
The successful candidate has experience marketing complex technical solutions into federal or other regulated markets, understands government buying motions, and can translate technical capability into clear market positioning and measurable business outcomes. This leader will manage direct reports from day one, including demand generation and field marketing resources, and will work closely with Sales, Product, Product Marketing, Business Development, and executive leadership to drive growth.

Essential Duties and Responsibilities:
  • Own the growth marketing strategy and annual plan to increase brand visibility, demand creation, qualified pipeline, and revenue contribution across federal, critical infrastructure, and international accounts.
  • Lead and develop the growth marketing team, including direct management of demand generation and field marketing personnel, with clear goals, accountability, and performance expectations.
  • Build and execute integrated marketing programs across digital, ABM, email nurture, content syndication, webinars, field events, partner campaigns, and executive programs aligned to target account and segment priorities.
  • Oversee field marketing strategy for priority federal and critical infrastructure opportunities, including event planning, regional engagement, executive roundtables, industry associations, and partner-facing programs.
  • Build and strengthen Owl’s brand visibility in federal, defense, intelligence, and critical infrastructure communities through events, industry presence, thought leadership, earned media, and analyst and association engagement.
  • Partner closely with federal sales leadership, business development, capture, and channel teams to align marketing investments to pipeline targets, strategic accounts, and opportunity progression.
  • Develop differentiated messaging and positioning that clearly communicates the value of Owl solutions in secure information sharing, high-threat network defense, regulatory alignment, and mission continuity.
  • Stay current on the messaging, campaigns, and market activity of Owl’s top three to five competitors, and apply that insight to campaign strategy and messaging. Product Marketing owns product-level competitive analysis, and this role partners with that team.
  • Shape GTM strategy for cross domain solutions and diode-related technologies in high-assurance environments.
  • Support international and allied market initiatives, including Five Eyes, NATO, and partner nation opportunities, in coordination with Channel, Sales and Business Development and within applicable export control requirements.
  • Oversee full-funnel performance management, including MQLs, SQLs, conversion rates, pipeline influence, sourced pipeline, campaign ROI, and revenue attribution.
  • Own growth marketing budget planning and allocation across programs, prioritizing investment based on performance, market opportunity, and strategic business goals.
  • Guide content strategy in support of campaign execution and thought leadership, ensuring relevance to federal decision-makers, technical evaluators, and critical infrastructure stakeholders.
  • Support sales enablement by keeping Sales informed on, and prepared to speak to, current marketing initiatives, campaigns, and messaging.
  • Drive account-based marketing strategies for named agencies, programs, integrators, and priority accounts to improve engagement and accelerate deal velocity.
  • Ensure marketing execution aligns with applicable federal security frameworks, procurement realities, and buyer expectations.
  • Work with Marketing Ops to build operational rigor across marketing systems and processes, including CRM alignment, campaign measurement, reporting cadence, and lead management standards.
  • Apply AI tools to improve marketing speed, quality, and measurement, and set clear team standards for responsible use.
  • Present performance insights, recommendations, and pipeline impact clearly to executive leadership, linking marketing investment to business outcomes.
Requirements/Qualifications:
  • Education
    • Bachelor’s degree in Marketing or related field (Master’s degree preferred).
  • Experience
    • 8+ years of B2B or B2G marketing experience, including meaningful experience marketing to the U.S. federal government. Equivalent combinations of education and experience will be considered.
  • Knowledge, Skills & Abilities
    • Experience marketing cybersecurity, secure networking, defense technology, or other mission-critical solutions.
    • Demonstrated success leading growth marketing, demand generation, or integrated campaign strategy with accountability for pipeline creation and revenue impact.
    • Direct people management experience, including leadership of demand generation, field marketing, or related performance marketing functions.
    • Working knowledge of the federal procurement cycle, government buyer personas, and the dynamics of selling into DoD, civilian agencies, integrators, and regulated environments.
    • Ability to develop messaging and campaigns for complex cybersecurity solutions and translate technical capabilities into clear customer value.
    • Experience with modern marketing technology platforms, including CRM, marketing automation, reporting, and account-based marketing tools.
    • Clear executive communication, cross-functional collaboration, and analytical skills.
    • Ability to build technical fluency quickly and work effectively with engineers, product leaders, and subject matter experts.
    • Familiarity with the National Cross Domain Strategy and Management Office (NCDSMO) and the cross domain accreditation process (strongly preferred).
    • Experience with cross domain solutions, data diodes, or related secure data transfer technologies (preferred).
    • Direct experience marketing cybersecurity solutions in federal environments (preferred).
    • Experience marketing to both federal and critical infrastructure audiences (preferred).
    • Familiarity with compliance and security frameworks relevant to federal and high-assurance environments, such as NIST and DoD-aligned requirements, and operational technology frameworks such as IEC 62443 and NERC CIP (preferred).
    • Experience working with channel partners, federal system integrators, and partner-led GTM motions (preferred).
    • Experience supporting international, allied, or foreign government markets.
    • Hands-on experience using AI tools in marketing workflows such as content development, campaign analysis, and reporting, with sound judgment on data handling and security (preferred).
  • Additional Competencies/Requirements
    • Candidates must be able to obtain/maintain a US Government security clearance


Salary:
The salary for this position ranges between $145,000.00 and $160,000.00 USD. This range represents Owl Cyber Defense Solutions' good-faith estimate of the base salary for this position at the time of posting. Placement within the range will depend on factors such as relevant work experience, geographic location, education, training, certifications, key skills, internal equity, market data, and other job-related considerations. Compensation will not be below any applicable local minimum wage. This position is also eligible to participate in the Company's annual bonus program, subject to the terms and conditions of the applicable plan. 

Benefits:
Owl offers a comprehensive and competitive benefits package designed to support the health, financial security, and wellbeing of our employees and their families. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan with company match, generous paid time off, company-paid life insurance, and company-paid short- and long-term disability insurance. Employees may also choose from a variety of voluntary benefits and wellness programs. Specific benefit plan details, employee contribution rates, eligibility requirements, and other program information will be shared during the hiring process.


About Owl Cyber Defense Solutions, LLC
Owl Cyber Defense Solutions, LLC is a fast-growing cybersecurity solutions company, holding a firm leadership position in network security and secure information transfer. It is a privately-owned US company with offices in Columbia, MD, Danbury, CT and Morrisville, NC. For more information, see https://www.owlcyberdefense.com.

Owl Cyber Defense is an Equal Opportunity Employer and complies with all applicable federal employment laws and regulations. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Owl Cyber Defense endeavors to make www.owlcyberdefense.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at accessibility@owlcyberdefense.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.